Growth Expert’s Guide to: Fearless in Data

Monica Knoblaugh

May 09, 2019


Fearless in Data is a female-dominated event featuring data scientists, analysts, and scholars in a variety of industries. Chairperson Charlotte Mason of the University of Georgia will kick off the day with some opening remarks before giving way to a lineup of data experts.


Sandra Nudelman, Chief Data & Analytics Officer at Chase Bank, will share her journey towards becoming a Chief Data & Analytics Officer and how she became a pioneer and visionary in the banking industry along the way. Meghan Anzelc of Spencer Stuart and Jennifer Rueter of SunTrust will discuss the new paradigm of acquiring and fostering talent in the data science industry and how to overcome challenges by leveraging a cultural shift. Then, learn how design-first thinking empowers data scientists (something we at Scaled Inference agree is the key to success in data science) in a supercharged session with Tiffany Perkins-Munn, Ph.D entitled “Data: The Superpower in Design Thinking.” Be sure to grab a cup of coffee with us during the break and fuel up to learn more insights into the world of data science. The morning will continue with an empowering talk by Serena Sacks of Fulton County Schools on how initiatives for girls today will inspire the data scientists of tomorrow. When marketers hear “AI” their thoughts may turn to technology, but the driving forces behind AI are data and modeling. Next, Stacey Hawes of Epsilon will explore “The Marriage of Data and Modeling With Artificial Intelligence.” Afterward, join Vrajesh Bhavsar for an interactive discussion about Optimizing Conversions with Learned Segments and discover how and why design fuels growth. Participate in the Q&A in this fun interactive session to receive a coffee gift card compliments of Scaled Inference.

Following the morning sessions, enjoy lunch and come by the Scaled Inference booth to enter into a raffle to win a trip to San Francisco! While you are there, pick up your limited edition Journey T-shirt and learn how utilizes Reinforcement Learning to enable your ideas and drive growth in your KPIs.


The afternoon will dive into more case studies, and eye-opening takeaways as Missy Young of Switch tackles the challenges of “Sustaining Our Physical World in a Digital Age.” Looking to scale your business and create an impact? Discover how, and the hidden stories your data is waiting to tell with Titabia Jordan, Chief Marketing Officer at Bark. Learn how you can avoid and rid of bias in your projects in a case study presentation by Kesha Williams, who will unleash the secrets of building AI without bias. Storytelling with Analytics is an art; we look forward to hearing how Elizabeth Chabot of Scale Factor, Jane Li of Cox Communications, and Mackenzie Miller of Ibotta use data to paint a picture and transform businesses through a shared clear purpose. Interested in empowering your business to use data efficiently and responsibly? Join Rachel Riley as she shares the do’s and don'ts of building relationships to drive data intelligence. Ginny Too of Comcast will round out the afternoon in a thought-provoking session on Change Management: Infusing Data Science into Decision and Products (we love a good journey story!). Don’t forget to join the Scaled Inference team in the booth for Happy Hour, and don your limited edition Journey Tshirt and snap a selfie to double your chances of winning a vacation to San Francisco!

8:00amRegistration & Networking
9:00am Opening Remarks

Charlotte Mason,
Professor & Head of Marketing Department,  University of Georgia

Professor Mason sets the tone for a day
of data science learnings.
9:15amFrom a Vision to Reality: Creating & Becoming the Chief Data & Analytics Officer

Sandra Nudelman,
Chief Data & Analytics Officer, Chase

Learn first hand the secrets of true leadership
from a pioneer in the banking industry and a
visionary in banking as Sandra Nudelman
discusses conventional wisdom and creating opportunities.
9:55amCulture Shift Conversation: Recruiting, Fostering & Retaining True Data Scientists

Meghan Anzelc, Head of Data & Analytics, Spencer Stuart
Jennifer Rueter, SVP of Data & Analytics Innovation, SunTrust

Discover insights into how to expand and grow your data scientist talent pool. Continuous improvement and endless applications in our field prove that inclusion and diversity lead to top talent recruitment.
10:30amData: The Superpower in Design Thinking

Tiffany Perkins-Munn, Pd.D., Director, Head of Client Analytics 7 Insight for Global Marketing, BlackRock

Data are the building blocks of design, in this session, learn how to effectively use data for design methodology and why “Audience Intelligence is a Superpower”.
10:45amNetworking Break


Empowering the Future with Data and Analytics

Serena Sacks, Chief Information Office, Fulton County Schools

Today’s data scientists are shaping tomorrow's workforce. Personalized learning is leading the way in every industry, are you ready to adopt the skills needed?
11:45am Happily Ever After: The Marriage of Data and Modeling with Artificial Intelligence

Stacey Hawes, President of Data Practice, Epsilon

Data and Modeling, a perfect match! Curious how the two work in tandem to become the powerhouse behind AI- hear the love story of our time in this insightful talk.
12:00pmHow to Optimize Conversions with Learned Segments

Vrajesh Bhavsar, Head of Business Development, Scaled Inference

We think you’ll like this talk a latte- Tap into the perks of data-driven design insight and how your projects can benefit from this cutting edge trade secret. Thinking about UX doesn’t have to be a grind!
1:00pmSustaining Our Physical World in a Digital Age

Missy Young, Chief Information Officer, Switch

Dive into new applications for AI from humanitarian causes, to improving infrastructure. Uncover challenges behind technology in the age of analytics and how we can rise above them, providing proven and lasting solutions to improve life for future generations to come.
1:30pmIntegrating Empathy into Algorithms: Qualatative>Quantitative

Titania Jordan, Chief Marketing Officer, Bark

Data tells a story, this session will highlight how incorporating empathy into the data lends to more meaningful impact as you scale your business.
2:05pmThe Dawn of Data: Departmental Alignment for the Win

Teresa Caro, SVP of Marketing, Atlanticus Holdings
Amy Shellhart, SVP of Operations, Wellsky

Gain insight into how to work across departments to bring data to life and expand your view of the customer initiative.
2:40pmBreaking Bias in AI

Kesha Williams, Software Engineering Manager, Chick-fil-A

What do AI based machines and children have in common? They both learn modeled behaviors- discover how to avoid bias and build better, more robust systems with practical strategies to avoid, identify, and remove bias.
3:30pmLanguage Immersion Workshop: The Art of Analytics Storytelling

Elizabeth Chabot, Data Scientist, ScaleFactor
Jane Li, Lead Analytics Data Engineering Science, Cox Communications
Mackenzie Miller, Co-Founder of She Does Data & Analytics Manager of Decision Science, Ibotta

Wondering what data science means for your business? Attend this session to understand the various components of data science that impact business and how to utilize them to reach your goals.
4:05pmBuilding Relationships & Resources for driving Data Intelligence

Rachel Riley Smith-Hunter, Lead Data Scientist, Delta Air Lines

People have power and the entrepreneurial spirit is one of the most powerful assets amongst employees. Enrich your business by tapping into cutting edge trends and putting your people at the forefront of technology.
4:35pmClosing Keynote
5:10pmChairperson Closing Remarks

Charlotte Mason, Professor & Head of Marketing, University of Georgia

The data-driven change enables growth at scale. Hear meaningful insights and real-world examples of organizational pivots in this consumer-centered talk.
5:20pmHappy Hour!

Join us at the conference, book a time to chat with the Scaled Inference team!

Where to Stay:

The Whitley Hotel

3434 Peachtree RD NE, Atlanta GA 30326

Restaurants We Crave:

South City Kitchen

Modern Southern Cuisine


Farm to Table American Fare

St. Celia

Upscale Italian