Growth Marketers Guide for E-Retail @ IRCE

Monica Knoblaugh

Jun 20, 2019

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Attending IRCE @ RetailX? Here's what the Scaled Inference Team is excited about!

The Internet Retail Conference Exhibit has joined forces with two additional conferences, GlobalShop and RFID, to form IRCE @Retail X. This massive 4-day conference will feature 200 speakers and expert demos. The exhibit hall is 40,000 sq.ft., hosting over 600 vendors for B2B and B2C sales solutions, including a Shopify partner corner.

Tuesday

IRCE kicks off with Mark Friedman, CMO & CDO, at Amerimark Holdings discussing Aligning Technology to Today's Customer Journey: A Roadmap. Marta Dalton, Global Director of E-commerce at Unilever dives into how to utilize optimization to deliver better ROI in his talk The Marketing Stack: Demystify the Array of Solutions to Build and Optimize. Wrap up the evening by checking out the exhibit hall with so many solutions to discover we recommend taking a few trips into the space to check out all of the exhibitors.

Wednesday

Did you know digital brands are growing at nearly triple the rate of e-commerce? Discover why with Andy Dunn, Senior Vice President Walmart in his talk Hitching a Rocket to an Engine, Bonobos and Walmart Take Off. Then Nathan Decker, Director of eCommerce at Evo dives into Building Cross-Functioning Innovation Teams. Curious about how to Increase Customer Loyalty and Conversions? Hear Sean Fisher, Senior Director Brand Experience, of Signature Hardware, discuss key consumer research findings to Help Retailers Achieve Growth. After lunch, the afternoon heats up with Mark Brohan, Director B2B E-Commerce Research, of B2BecNews discussing How Retail's Leaders Are Transforming the Industry. The afternoon caps off with an informative fireside chat, The Marketing Stack: Demystify the Array of Solutions to Build and Optimize this panel will feature Diana Ganz, Co-Founder, The Groomsman Suit, Don Davis, Editor at Large,Internet Retailer, Reid Greenberg, President, Vermont's Original Bag Balm, and Brad Wolansky, CEO, Dover Saddlery, hear the perspectives of senior retail executives with diverse experience in navigating cycles of change.

Thursday

Learn industry secrets on how to personalize the customer experience for growth with Megan Whitman, Chief Digital Officer, of Kopari Beauty and Bridget Fahrland, Head of Digital Strategy, Astound Commerce, in their session: Personalize Online Interactions to Drive Better Results. It’s no secret that AI is a powerful tool, learn how online retailers can leverage its power in a session featuring Colin Crowley, VP, Customer Experience of Freshly, and Teresa Haun, Principal Product Marketing Manager at Zendesk, you too can Use the Power of AI to Build Better Customer Experiences.

Here’s an agenda of the sessions we are attending along with the Scaled Inference team’s recommendations for where to eat and where to stay in the Chicago area.

Join us at the conference, book a time to chat with the Scaled Inference team (Here)

Tuesday, June 25thSessions
9:15 am

Aligning Technology to Today's Customer Journey: A Roadmap

Mark Friedman , CMO & CDO, Amerimark Holdings

Learn how to use customer journey mapping to design differentiated experiences across all customer-facing channels for growth.

10:00 am

The Marketing Stack: Demystify the Array of Solutions to Build and Optimize

Marta Dalton, Global Director of Ecommerce, Unilever


Think you've mastered and maximized your Marketing Stack? Think again! Discover how to utilize optimization to deliver better ROI.
4:00 pm Welcome Reception & Exhibit Hall Opening
Wednesday, June 26th
8:30 am

Hitching a Rocket to an Engine, Bonobos and Walmart Take Off

Andy Dunn, Senior Vice President, Walmart

Learn why digital brands are growing at nearly triple the rate of e-commerce overall and why the future of retail is beginning to resemble the history of video.

10:30 am

Increase Customer Loyalty and Conversions

Sean Fisher,
Senior Director Brand Experience, Signature Hardware


Key consumer research findings to help retailers understand how they should be communicating with shoppers and in what channels, and how they can leverage messaging about orders, returns, and estimated delivery dates to not only impact long-term metrics like lifetime value and brand loyalty, but also increase conversion in the short term.
11:30 am Check out the Exhibit Hall
1:15 pm

How Retail's Leaders Are Transforming the Industry

Mark Brohan, Director B2B E-Commerce Research, B2BecNews


The session will show growth by product category and preview how e-commerce will become an increasingly larger part of U.S. retail.
3:45 pm

Getting Ready for What's Next In Retail: The View From the C-Suite


Diana Ganz, Co-Founder, The Groomsman Suit

Don Davis, Editor at Large,Internet Retailer

Reid Greenberg, President,Vermont's Original Bag Balm

Brad Wolansky, CEO, Dover Saddlery


This panel discussion will feature the perspectives of senior retail executives with diverse experience in navigating cycles of change and as well as newer top executives that bring a next-generation perspective to this core question.


Thursday, June 27th
10:30 am

Personalize Online Interactions to Drive Better Results


Bridget Fahrland, Head of Digital Strategy, Astound Commerce

Megan Whitman, Chief Digital Officer, Kopari Beauty


This session will review advanced applications of personalization technology and its results, keying in on the more advanced applications of personalization technology most consumers won’t immediately recognize as “personalized,” but that drives positive outcomes, and growth


11:00 am

Using the Power of AI to Build Better Customer Experiences

Colin Crowley, VP, Customer Experience, Freshly

Teresa Haun, Principal Product Marketing Manager, Zendesk


In this session, Zendesk and meal delivery service Freshly will share the pros and cons of using bots, how customers have responded to them and how they’ve added business value and empowered agents using AI.


11:30 amCheck out the Exhibit Hall


Are you a Shopify Merchant? Discover the Amp.ai Discount Optimizer App 

Restaurants we Crave:

South Branch

Tavern Fare and Brews on Tap

100 S. Wacker Dr.

Chicago, 60606

Gyu-Kaku

Japanese Tapanyaki

1364 W Randolph St, Chicago, 60607

Where to Stay:

Hyatt Mccormic
2233 S Martin Luther King Dr D,
Chicago, IL 60616