Growth Marketers Guide to MAU!

Monica Knoblaugh

May 09, 2019


Here’s the Buzz from our Scaled Inference team about MAU 2019!

MAU is the world’s leading mobile acquisition and retention summit. This event features dozens of speakers in a variety of themed tracks - including growth! Here’s what we can’t wait to see and hear.

Wednesday check out Ramsey Kail, Group Product Manager of Overstock, and Vicente Zavarce, Director of User Acquisition at Postmates discussing how prioritizing customer data drives growth in their talk “Delivering a Great Customer Experience Requires Great Data.” To learn about seamless, personalized user experience join Ahmed Darwish, VP of Product & Marketing at STARZ, and Momchil Kyurkchiev, Co-founder & CEO of Leanplum as they discuss incorporating an overall mobile engagement strategy into your marketing toolkit. We can’t wait to hear from Lyft, who will be sharing their biggest takeaways from the last year. Sigal Bareket, Director of Growth, will unveil 4 ways to improve campaign ROIs and a glimpse under the hood of communications within the rideshare powerhouse.

Curious about brand vs. performance marketing? Attend the panel discussion with growth leaders from YouAppi, Smule, AppLoving, and Mobile Dev memo where they will answer challenging questions regarding brand initiatives and measurement. The morning wraps up with Nate Moch, VP of Product Teams at Zillow, sharing a new paradigm about user behavior and how to hone these secrets for supercharged growth. Enjoy the expo hall and round out the afternoon with an eye-opening session hosted by Gadi Eliashiv, CEO and Co-founder, Singular, discussing a topic near and dear to our hearts - “The Rise of the Chief Growth Officer, and the New Growth Stack They’re Building.”

Thursdays sessions pack a punch starting with the story of Linkedin’s incredible growth journey, Kiran Prasad, VP of Product at Linkedin and Nora Ali, Anchor at Cheddar dive into building a sticky product and how a member first culture builds community, a driving principle to experiencing incredible growth. We all want to achieve unicorn status, learn from Holly Chen, Head of Digital Marketing & Senior Group Manager of Growth Marketing at Slack as she discusses how Slack achieved their success while leveraging a multi-channel, multi-device product in a B2B market. Adam Hadi, VP of Marketing at Current, will discuss the rising popularity of “Influencer Marketing in 2019”, could your growth strategy depend on this emerging trend?

The afternoon gets exciting as the topic turns to Artificial Intelligence and Machine Learning (swoon!). First, Matthias Keller Chief Scientist & SVP of Tech at Kayak and Adam Lovallo Editor at discuss “AI Implementation in Travel Recommendation & Reviews.” Followed by Yishai Knobel Co-founder and CEO of Helparound and Ori Shaashua, Co-Founder and VP of Product at Neura who explore how AI has transformed the user journey to the human journey (something we at Scaled Inference love to discuss). The afternoon wraps up with “Creating Shoppable Experiences in a Mobile-First World” a Snapchat perspective on Social Media and mobile buyers with Badi Badkoube, Head of Global Product Marketing.

While members of our team will be in attendance, you won’t find a Scaled Inference booth at MAU this year. Let’s meet, reserve a time to chat with us (here).

You don’t want to miss these speakers, see you at MAU!

Suggested Agenda for Growth Leaders

Wednesday, May 1
9:00 AM Boulevard

Delivering a Great Customer Experience Requires Great Data
Ramsey Kail
Group Product Manager, Overstock

Vicente Zavarce
Director of User Acquisition, Postmates

Moderated by:

Austin Hay
VP, Consulting
The Growth Practice
Why does prioritizing and elevating customer data quality matter? Learn how this practice can deliver improved experiences and “wow” moments across customer touch points and why leading B2C companies rely on this method.
9:40 AMBoulevard

Rising to the top with Starz: Using Winning Multi-Channel Mobile Strategies
Ahmed Darwish
VP, Product & Marketing, STARZ
Moderated by:    Momchil Kyurkchiev    Co-founder & CEO, Leanplum 

This fireside chat will be a discussion about launching effective cross-channel personalization, and how to structure campaigns for activation and initial conversion and the secret to using “tentpole moments” to bring lapsed users back.
10:00 AMBoulevard
Your Acquisition and Retention Funnel is only as Strong as Your Weakest Link- 4 Ways to Improve Your Campaign’s ROI
Sigal Bareket
Director of Growth Marketing, Lyft
Don’t miss this must-see session! Discover the fresh approach this rideshare giant has mastered for rewarding “whale” customers and the biggest takeaways regarding brand & acquisitions campaigns. Plus, get the inside scoop on how internal and external communications drive growth at Lyft.
11:00 AMBoulevard
Perfect your Growth Mix: Brand vs. Performance Marketing
Leo Giel, CRO, YouAppi
Eugenia Kovalenko
Sr. Director of Growth, Smule
Simon Spaull
Managing Director EMEA, AppLovin
Moderated by:
Eric Seufert
Editor, Mobile Dev Memo
This panel session will dig into a myriad of topics. From performance marketing attribution of brand initiatives to focal points for marketers at each stage in a company's life cycle, and what should matter most as a company scales.
11:40 AMBoulevard
Behavior-Based Growth: How to Tap into User’s Secret Behaviors for Exceptional Growth
Nate Moch
VP, Product Teams,
Tap into the top 10 psychological drivers, learn how to take advantage of this new framework for increased conversions, grow your user base and propel growth to the next level!
12:00 PMLunch & Enjoy the Expo Hall
2:20 PMRoom 152/153Rise of the Chief Growth Officer and the New Growth Stack They’re Building
Gadi Eliashiv
CEO & Co-founder,
Learn how the CGO’s of tomorrow are using advanced techniques, research, and insights to propel user acquisition, and revenue expansion unleashing exponential growth across industries.

Thursday, May 2
8:50 AMRoom 152/153From Growth Hacking to Quality Growth: Building Community
Kiran Prasad
VP, Product
Moderated by:
Nora Ali
Anchor, Cheddar
Discover the building blocks to creating a product for active communities. Harness the successful strategies of a member-first mindset, and engagement to propel growth.
9:30 AMRoom 152/153Examining the Role of Mobile in the Overall Cross-Device, Cross-Channel B2B Growth Curve
Holly Chen,
Head of Digital Marketing & Senior Group Manager of Growth Marketing, Slack
Hear how Slack utilizes mobile in their cross-device, cross-channel widely adopted B2B strategy and how this unicorn achieved explosive growth.
11:20 AMRoom 152/153Influencer Marketing in 2019
Adam Hadi,
VP of Marketing,
Is Influencer Marketing going to take off in 2019? Could it be the key to success for your initiatives? Hear the latest in this marketing trend.
12:00 PMLunch & Enjoy the Expo Hall
2:00 PMRoom 156/157AI Implementation in Travel Recommendation & Reviews
Matthias Keller
Chief Scientist & SVP of Tech, Kayak
Moderated by:
Adam Lovallo
AI and Machine Learning (ML) are no longer concepts of the future. Hear how implementing AI into the tech stack propelled growth for this travel industry giant.
2:20 PMRoom 156/157Human-Centric Methodologies to Hack the Customer retention Curve (With a Little Help from AI)
Yishai Knobel
Co-founder & CEO
Ori Shaashua
Co-Founder and VP Product, Neura
Understand how AI has transformed the user journey to the human journey. Learn how the world's leading digital brands utilize new technologies to increase user loyalty and increase LTV. 
3:30 PMRoom 152/153Creating Shoppable Experiences in a Mobile-First World
Badi Badkoube
Head of Global Product Marketing, Snapchat
Social Media is here to stay, hear how this leading app is not only enabling communication and personal expression but how to capitalize on an engaged audience and how you can drive growth for your business.

See Scaled Inference in Las Vegas

Restaurants we Crave:

High-end Mexican Cuisine
Located in the ARIA Resort & Casino
3730 S Las Vegas Blvd

Wolfgang Puck’s SteakHouse
Located at the Grand Canal Shoppes
3325 Las Vegas Blvd. South

French (Great Breakfast!)
Located at the Venetian
3355 S Las Vegas Blvd #10101

Useful Links

Where to Stay:

MAU will take place at the MGM Grand

MGM Grand Conference Center
4701 Koval Ln
Las Vegas, NV 89109

Apply to Attend MAU
: (Here)

Booking Travel: Start (Here)

Getting Around:

Lyft & Taxis are abundant in the Las Vegas area